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Owner Advice
How Edinburgh property operators can capture high-margin direct bookings while leveraging OTAs for peak occupancy.
Direct booking channels succeed when paired with search engine visibility, transparent pricing, and repeat guest incentives without forfeiting OTA reach.
Tracking conversion value and channel acquisition costs ensures marketing expenditure directly correlates with net rental yield.
Kiril Ivanov is a digital marketing specialist, Founder of [TwoSquares](https://twosquares.co.uk), and the performance marketing partner behind [StaysIn](/). Before dedicating the past 6+ years to performance acquisition, technical SEO, and conversion systems, Kiril spent over 20 years in high-standard international hospitality — including 3 years with Carnival Cruise Lines in New Orleans (USA), 7 years with Dishoom Edinburgh (UK), and 5 years managing Buddha House in Bulgaria.
If you are planning a stay or preparing a compliant listing, we can help.
See our direct booking engine